Content Moderation

iMerit delivers content moderation services that power Artificial Intelligence, Machine Learning, and data operation strategies.


Analysis of image content to identify sensitive content
Content moderation of image on basis of predetermined set of rules

What is content moderation?

Content moderation is the practice of monitoring, assessing, and filtering content based on a predetermined set of rules. Online marketplaces and social media platforms rely on user-generated content (UGC) for engagement and activity, and moderation helps maintain and enforce community guidelines. Moderation can be performed either by human moderators or an automated content moderating system.

Content moderation can help identify:

  • Violence
  • Hate Speech
  • Profanity
  • Sexual-derived language
  • Inappropriate images
  • Substance abuse
  • Nudity
  • Racism
  • Religion
  • Political extremism
  • Fake news
  • Scams
  • Evidence of deteriorating mental health or PTSD
  • Other inappropriate content

Regular content moderation audits are important to ensure that offensive online content is being removed without impinging on the overall user experience. It is even more important to evaluate the balance in decision-making when algorithms are involved as they can be skewed by biased data. Social media companies and Silicon Valley tech companies all perform regular audits of their content moderation work to keep their platforms safe and enjoyable for all contributors.

iMerit’s Content Moderation Solution

iMerit provides various content moderation services that cater to a client’s project needs. Common workflows can be applied to varying types of content to include image moderation, video moderation, and text moderation. iMerit’s team works with a client to calibrate their quality and throughput requirements and builds custom processes to support client needs.

Content moderation of user-submitted images for sensitive content, quality, and guideline violations.
Image moderation

Expert moderators evaluate user-submitted images on online communities and forums for sensitive content, quality, and guideline violations. Platforms are then able to accurately identify violence, offensive comments, drug and weapon use, and to add metadata to large datasets.

Video content moderation to rate, evaluate and flag offensive video content.
Video moderation

Video content moderation helps rate, evaluate and flag offensive video content and trolls that can harm brand image and removes that content from the videos. iMerit expert moderators can moderate frame-by-frame and still images using real-time reporting.

Text moderation search for duplicate content, offensive content, or content that does not comply and remove it.
Text moderation

Text moderation is performed on documents, discussion boards, chatbot conversations, e-commerce catalogs, and chat room transcripts. Text moderators can search for duplicate content, offensive content, or other pieces of content that do not comply with community standards and remove them.

Content Moderation

iMerit subject matter experts will guide you through the process to develop a customized end-to-end workflow.


Transformative, solution-based approach. Interdisciplinary content moderation problem solving. Agility and responsiveness, Time-To-Value enhancers.


Targeted resources. Custom skilling. Focused and deep microlearning curriculum. Domain expertise. Rostering tools.


Alignment of content moderation tools and processes. Structured Development Milestones. Two-step production and QA annotation workflows.


Transparency via analytics. Real Time Monitoring and Service Delivery Insights. Edge case Insights. Dynamic Model Improvement.


Assessment of deliverable. Appraisal of key metrics, quality control processes. Model reconsideration. Analysis of business outcome.

Industries using Moderation Today

Content Moderation Case Studies

Content moderation for leading e-commerce site

Content moderation for E-Commerce sites

Client Profile: Leading e-commerce site

Client data type: Customer reviews

Challenge: Content moderation and approval of user-generated content for the site

Outcome: iMerit Content Moderation team reviewed all users being onboarded, with service level agreements, and the task was completed as required with all submissions moderated accurately.

Content moderation for donation solution

Client Profile: Donation record platform

Client data type: Campaign images submitted by users

Challenge: Moderation and approval of user-submitted campaign content for donation campaigns

Outcome: iMerit’s image moderation team helped the client interpret subjective guidelines for disturbing and explicit imagery content and flag inappropriate material not adhering to the guidelines, along with actual abuse.

Campaign images submitted by users on donation record platform

"Leading Gaming Company Combats Toxic In-game Behavior Using AI with iMerit and Dataloop"


The need for speed in high-quality content moderation services has never been greater. iMerit combines the best predictive and automated annotation technology with world-class data annotation and subject matter experts to deliver the data you need to get to production, fast.

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