Product Categorization Service

iMerit delivers product categorization services by classifying and labeling all forms of user-generated content such as text, video and images.

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Product Categorization services for user-generated content
Categorization of products for e-commerce websites

What is Product Categorization?

Product categorization, also called product classification, is the human-powered classification of products into natural categories within the study of natural language processing (NLP). Product categorization is both critical and challenging for the e-commerce industry. With the development of AI, companies are trying to apply machine learning to product categorization problems. To improve the user’s experience it is necessary to categorize products so that customers are able to find their desired products quickly and easily.

Importance of Product Categorization Services 

Product categorization is extremely important for the e-commerce sector. Through relevant product suggestions, personalized recommendations, and query-understanding algorithms, companies can improve their user experience and increase their conversion rates and profitability.

product categorization for e-commerce sites to strengthen shopping experience
Strengthen the shopping experience

Product categorization allows customers to find what they are looking for easily and in no time. Most users will not make a purchase on their first interaction with the website, they search for the best price or the highest quality offering. After comparing, they choose the site with the best price and most seamless shopping experience.

product categorization for e-commerce site for better seo results
Search Engine Optimization

Search engine is the first element where users will interact with online shopping sites and well-organized sites have a significant impact on SEO ranking. Product categorization maps the site which leads shoppers to know where to find what they are looking for. It makes it easy for both people browsing on the store website and people searching on Google or other search engines to find the product.

Product categorization used for better navigation on e-commerce sites for higher sales
Increased sales

Product categorization naturally leads to higher sales. When a customer can easily find what they are searching for and can navigate through the site easily, it’s more likely that there will be potential conversion.

iMerit’s  Product Categorization Solution

iMerit provides various product categorization services that cater to a client’s project needs. Common workflows include style categorization, gender categorization, and object categorization. iMerit’s team works with the client to calibrate their quality and throughput requirements and builds custom processes to support client needs.

product categorization classifies product on the basis of predefined parameters.
Attribute Categorization

In machine learning, product categorization is a method of classifying products based on predefined parameters, making them easier to recognize for the users and improving search results.

In product categorization, products are classified on the basis of gender
Gender Categorization

To provide more efficient buying and selling experiences on online shopping sites, it is important for machine learning systems to understand relevant products for genders. Experts train the ML algorithm to predict gender.

Object categorization recognizes and assigns specific objects to a certain category.
Object Categorization

Object categorization from image search is a challenging task where machine learning models are trained to recognize and assign specific objects to a certain category. This process is sometimes called generic object categorization.

Product Categorization
Steps

iMerit subject matter experts will guide you through the process to develop a customized end-to-end workflow.

1
EXPERT CONSULTATION

Transformative, solution-based approach. Interdisciplinary product categorization problem solving. Agility and responsiveness, Time-To-Value enhancers.

2
TRAINING

Targeted resources. Custom skilling. Focused and deep microlearning curriculum. Domain expertise. Rostering tools.

3
WORKFLOW CUSTOMIZATION

Alignment of product categorization tools and processes. Structured Development Milestones. Two-step production and QA annotation workflows.

4
FEEDBACK CYCLE

Assessment of deliverable. Appraisal of key metrics, quality control processes. Model reconsideration. Analysis of business outcome.

5
EVALUATION

Assessment of deliverable. Appraisal of key metrics, quality control processes. Model reconsideration. Analysis of business outcome.

Product Categorization Case Studies

Product Taxonomies for Large E-commerce company

E-commerce Categorization

Client Profile : Large E-commerce company

Client data type: Product Taxonomies

Challenge: Product paths were inaccurate and as a result end-users were not finding the right results based on a search query and sellers were unhappy due to reduction in sales on the portal.

Volume: Over 3 million product paths were rectified in 1 year

Outcome: The company was able to enhance search relevance that led to improved user experience. We surpassed the client’s expressed expectations when a 60-member team trained for the task completed the project using an in-house platform. 16×7 coverage was provided with a 24-hour turnaround for each batch.

Online Home Decor product

Client Profile: Large home improvement online retailer

Client data type: Gender categorization

Challenge: Users were facing difficulty finding appropriate products for children on the platform.

Volume: ~5k tasks were completed in 2 weeks,

Outcome: For this task, a five-member team was trained. Gender was selected depending on the style of the product mentioned in the title, description, or interpreted by the image. Data quality was above 95%.

Gender categorization for large home improvement online retailer

Getting Started with product categorization

The need for speed in high-quality product categorization has never been greater. iMerit combines the best predictive and automated transcription technology with world-class data annotation and subject matter experts to deliver the data you need to get to production, fast.

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