Strengthen the shopping experience
Product categorization allows customers to find what they are looking for easily and in no time. Most users will not make a purchase on their first interaction with the website, they search for the best price or the highest quality offering. After comparing, they choose the site with the best price and most seamless shopping experience.
Search Engine Optimization
Search engine is the first element where users will interact with online shopping sites and well-organized sites have a significant impact on SEO ranking. Product categorization maps the site which leads shoppers to know where to find what they are looking for. It makes it easy for both people browsing on the store website and people searching on Google or other search engines to find the product.
Product categorization naturally leads to higher sales. When a customer can easily find what they are searching for and can navigate through the site easily, it’s more likely that there will be potential conversion.