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AI’s Secret: It’s Powered By People. IMerit In CNBC.

AI’s secret: It’s powered by people. iMerit in CNBC.

There’s a dirty little secret about artificial intelligence: It’s powered by hundreds of thousands of real people.

From makeup artists in Venezuela to women in conservative parts of India, people around the world are doing the digital equivalent of needlework —drawing boxes around cars in street photos, tagging images, and transcribing snatches of speech that computers can’t quite make out.

Such data feeds directly into “machine learning” algorithms that help self-driving cars wind through traffic and let Alexa figure out that you want the lights on. Many such technologies wouldn’t work without massive quantities of this human-labeled data.

These repetitive tasks pay pennies apiece. But in bulk, this work can offer a decent wage in many parts of the world — even in the U.S. This burgeoning but largely unseen cottage industry represents the foundation of a technology that could change humanity forever: AI that will drive us around, execute verbal commands without flaw, and, possibly, one day think on its own.

This human input industry has long been nurtured by search engines Google and Bing, who for more than a decade have used people to rate the accuracy of their results. Since 2005, Amazon’s Mechanical Turk service, which matches freelance workers with temporary online jobs, has also made crowd-sourced data entry available to researchers worldwide.

More recently, investors have poured tens of millions of dollars into startups like Mighty AI and CrowdFlower, which are developing software that makes it easier to label photos and other data, even on smartphones.

Venture capitalist S. “Soma” Somasegar says he sees “billions of dollars of opportunity” in servicing the needs of machine learning algorithms. His firm, Madrona Venture Group, invested in Mighty AI. Humans will be in the loop “for a long, long, long time to come,” he says.


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